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Data

OUR DATA

  • Performance

    Demographics, customer segmentation, and granular

    usage insights

  • Advertising

    Learn which creatives and strategies perform the best.

  • SDKs

    Track which apps install or uninstall over 2,900 SDKs.

  • Audience

    Demographic and
cross-app
    usage insights

  • Features (X-Ray)

    See app classification insights

    for every app and mobile game

  • Reviews

    Get actionable insights
from
    user reviews

  • Search

    Insights on paid and organic search results for over 75k keywords.

DATA SPOTLIGHT

  • Nightingale Modelnew

    Incredibly accurate modeling, built on multiple sources of truth, and backed by years of testing and research.

Sector Insights

Sector Insights

Data spotlight

Audience Intelligence

Demographic insights on over 1.8M apps and over 350M user reviews

Learn More
audience intelligence hero image

Explore demographics

App demographic data provides insight into the age and gender breakdown of any apps’ user base,
including the average ratings by these cohorts over the last 30 days.

Better understand your target audience by looking at app demographic data like average age and average rating
Better understand your target audience by looking at app demographic data like gender

Marketers
Better understand your target audience and identify data-driven user acquisition campaigns.

Product Teams
Analyze demographic trends to inform feature development and stay ahead of the competition.

  • Know the typical age range and gender of your competitors' users
  • Inform product development by analyzing demographic preferences
  • Analyze how various age ranges and genders tend to rate specific apps
  • Create data-driven marketing strategies by understanding the target audience

Look at cross app usage

Cross app usage data chart shows apps, overlap index, and app category

Look at cross app usage

Identify apps with overlapping audiences to understand what
else users are likely to download and inform your strategy.

Did you know 1 in 10 Match users also use Tinder? Your date may
not really be looking for something serious! Using audience data,
the User Graph tool identifies the apps likely to be downloaded
by any app’s users. Filter by category to understand your competitors’
user base and your audience’s preferences. Equipped with this
knowledge, brands spot new advertising opportunities and stay
ahead of emerging consumer interests and trends.

Ready to get started?

The data looked good, especially on the longer term trends.
More accurate than the competition.

Product

Major Game Developer